Monday, June 22, 2009
How to improve the CTR for Google Adwords
It really helps a lot in conversions and better ROI if you try to improve the CTR for your ads in Google Adwords. The better the CTR, the better the ad position with the lower CPC, which leads to quality clicks. And finally this leads to better conversions and better ROI.
Here are few easy tips which can help you to increase the CTR. Couple of them are the same old tips, but rest of them are new ones and are working well for my ads. You can test them out and let me know if it worked for you as well.
Spend money on keywords that work: Use exact match or phrase match for the keywords (use of square brackets or quotes like [keywords] or “keywords”). This helps in avoiding unwanted clicks. You will get the clicks which your ad is supposed to be clicked for. This way you get only potential customers to click the ad. Even the use of negative keywords will filter the unwanted clicks. Check for more details on Google Adwords.
Double Advantage: Have variable title for the ads like – {Keyword: Default Title} where you need to replace the default title with suitable text. Visitors tend to click if they find the keyword they are searching for in the ad. In addition to that, Google bolds the keyword which is being searched. So, you will have a double advantage to use the keywords in the title.
Create Urgency: Try to use good call-to-action lines in the ad copy. Let it create the sense of urgency to make the visitor click. Keep in mind that your ad is being shown among your competitors and you need to attract that click. Try testing these which suits the ad – Click now, Get it now, Download free trial, Try our trial today, Special Offer, only for today…
Specific Action: Direct the visitor in the ad the action he/she has to make after clicking. This will help them to make a quick decision to click or not. For example: Register now, Buy at a discount, Download the white paper, Read brochure…
Numberings: Numbers really help in attracting quality clicks. Try putting the prices in the copy. The visitor will decide prior to clicking the ad if he/she finds the price attractive. You can also put toll free numbers in the ad as it will avoid that click and the visitor will directly call you and will not click. Just give a unique phone number so that you can track the calls and calculate the conversions and ROI.
Saturday, May 23, 2009
What is the purpose of e-mail?
I can't imagine a senior management in a company who depends purely on email to communicate and assumes that all emails are clear and concise.
Not sure if you also have such weirdo in your company, its certainly a load of shit working with such person. I hope that he is not living in a PC!
What You Need To Know About Business Email: What is the purpose of e-mail?
The purpose of e-mail is to communicate information. It's not to have a conversation as a conversation is best face to face or on the phone when you're synchronous. E-mail is asynchronous. It's passing a message to someone to do something, request something, delivering something, asking them to send something back to someone else. E-mail is best used for communicating something in a very concise and clear manner. But we've moved conversation into that and it's caused e-mails to be confusing, misleading, vague, too long, too short, and often e-mails confuse the receiver with what they should do.
Friday, April 10, 2009
Saturday, March 28, 2009
Some Money habits
Friday, March 13, 2009
Whats the advantage of posting in forums?
Whats the advantage of posting in forums?
You have the opportunity to respond, to posts, ask questions, solicit joint ventures or just comment.
Plus all your replies, comments, and signature files are posted on the website and indexed by the search engines.
Some people have replied to thousands of forum posts.
This gives them unbelievable amounts of traffic and money!
You may find some valuable joint venture partners, advertising opportunites too!
Free free to search my site for related posting on forums.
Monday, March 2, 2009
Protect Your Dream
“Hey, don’t ever let somebody tell you, you can’t do something. Not even me… Alright? You got a dream and you gotta protect it. People can’t do something themselves, they wanna tell you that you can’t do it. You want something? Go get it.”
Friday, February 27, 2009
Making money on the internet
Selling stuffs and advertising
Internet is a great place to sell and buy stuff. You have unlimited opportunities and the whole whole as your customers Google adsense is a great example.
Affiliate Program
Amazon is a great example of a successful affiliate program.
Another great example is forexyard
Internet is a great place to make money, but be careful of fraud and scams.
Saturday, February 21, 2009
Eight ways to make money online
Try out these methods to make money online
1.Virtual Store
2.Virtual Landlord
3.Virtual Matchmaker
4.Content Provider (subscriber model)
6.Content Provider (advertising model)
7.Domain Directory
8.Domain Flipping
Friday, February 13, 2009
iFinancial Freedom store
Hi Friends
Sphere: Related Content
Sunday, February 8, 2009
What's the excitement about year end bonus?
Its bonus time! It’s the time of the year which every employee is look forward to. We get bonus and salary adjustment during this period. But wait... what's the celebration about? Everyday the media is reminding us about recession, economy is sinking all thanks to those who made this possible!
But my company is doing well! We have profits! We are acquiring other companies at this period of recession and downturn!
CEO says that the company is sorry that you will have no increment this year. Your bonus will be cut! If this is the case, tell your employees in advance!
We work endlessly for you hoping that we can have a small tiny bit of your profits end of the year, and now you are tell us all these despite still having huge profits?
This is the kind of life you end up with by working for a company
Post your thoughts here
